Atlas Residences
Branded design and promotional kit of an alternative living condominium.
Atlas Residences is a globally located, modular home for the nomadic working professional. They cater to your self expression, desire for community, and need for adventure. The alien landscapes, and images of rebellious iconography challenge cultural norms. They represent the future of urban alternative living and the idea that what might seem like a new concept in the present, is tomorrow’s mainstream.
The images are influenced by significant figures of popular culture. The brochure design begins with glowing typography and extraterrestrial terrains in reference to the pop-culture phenomenon Star Wars. The eccentric welcoming spreads speak about creating your identity through alternative living—an idea built on the cult classic, Rocky Horror Picture Show. These sections are followed by some more ambiguous images of classic horror films and the idea of cultivating your own community of like-minded individuals.
The promotional item is a one of a kind travel journal that allows you to commemorate each of your new travel experiences by scratching off the yellow overlay of the laser-cut cover design to reveal a colorful background over time. The notebook also has a hidden passport cut-out in the back to hide your valuables while traveling.
