Greenhaus
Packaging, informational materials, and website for customizable terrariums promoting clean air.
The concept for this design was based on the the combination of two words—Bland & Indulgence. The project in whole was built around conceptualizing unrelated words. The idea of clean air being a bland indulgence was brought out through extensive ideation and design variations.
The packaging design has a hidden message under the top flap that reiterates the company’s ethos which is “It’s the small things.” Meant to encourage the enjoyment of life’s simple pleasures, like clean air!
The Greenhaus brand is meant to be uplifting and friendly, promoting simple and healthy living through their clean air terrariums. All photography for the brochure and packaging as well as most of the website is original. The color choices were inspired by the plant photography, and are meant to feel refreshing, calming and green. The style is minimalistic and clean like Scandinavian design to give a sense of organization to the space you are buying your new terrarium for.
