HP + SCADpro
Capture.
Create.
Commemorate.
HP Home Printing Solutions partnered with SCADpro to develop an experience-enabling platform for people to turn their memories into valuable mementos to keep or to offer to their loved ones.
With a dominant position in the printing market, HP is now paving the way for a future in which the shift from digital to physical and back will be swift and seamless, boosting the creativity of the users by putting all possible resources at their fingertips, in the screen of an app.
The team of students assembled by SCADpro developed the concept of a scalable service in which HP and their partners would come together to support that experience, and simultaneously developed the architecture and the navigation of an app that would make it easy and fun for users to work on their memories.
This user journey is the culmination of our research and was the basis for the HP Smart App's feature development. Emily's persona was initially provided by HP, and we spent the quarter understanding her likes and dislikes, with the goal of wanting to get to know her better. Emily is a real estate agent living in Seattle, Washington. She is married to Brad with a ten year old daughter named Abby. Born on the cusp of Generation X and Millennials, Emily identifies as a Xennial, relating to both generations. She is well experienced in using modern technology despite not being raised with it.
